How Apex Auctions Met Wabtec’s Requirements

When Wabtec Corporation needed to close its Grove City, USA facility, they were faced with a unique challenge: how to quickly and profitably sell a suite of high-end additive manufacturing equipment. The lineup included a 2020 SLM Dual 400-Watt 3D Printer, 2018 Concept Laser Dual 400-Watt 3D Printer, 2019 Elink Debind & Sintering Furnace, and other valuable assets like a Ruwac Wet Separator and a 200kW Generator with UPS system.

Wabtec required a partner who could reach the right buyers, maximize asset value, and deliver fast, efficient results. That’s where Apex Auctions came in.

We crafted a bespoke auction strategy tailored to the specialised nature of the equipment and Wabtec’s timeline — resulting in a 100% sell-through rate and final prices exceeding expectations.

Strategic Outreach That Delivers Results

Apex Auctions doesn’t rely on generic marketing blasts — we execute highly targeted campaigns that connect serious buyers with the right assets.

For Wabtec’s sale, we focused on precision outreach across global and technical markets:

• Targeted email campaigns to a curated buyer base in the additive manufacturing and industrial sectors
• High-visibility listings on Apex’s global auction platform and partner networks
• Digital ads and social media marketing tailored to relevant industry audiences
• Direct engagement with known buyers of similar 3D printing and lab equipment

This approach generated strong traffic and high engagement throughout the campaign.

Key Takeaways

• Apex delivers exceptional value recovery for complex and niche equipment
• Our data-driven marketing and buyer network drive global interest
• We execute with speed and alignment to your internal goals

Looking to sell specialized assets or managing a plant closure?
Partner with Apex Auctions for a solution built around your success.

Get in touch with our team.