Delivering a Full-Site Clearance for GE Renewable Energy — On Time and Above Target

When GE Renewable Energy prepared to close its Grenoble, France facility, it needed a partner capable of managing the sale and removal of more than 400 heavy industrial assets — including large vertical lathes, CNC machines, modular trailers, and overhead cranes. The challenge was complex: execute a full plant clearance within a 5-month timeline while maximising asset value.

GE turned to Apex Auctions for a complete solution. The result: 99% of assets sold above release price, 21,378 bids placed, and a site cleared on time — without disruption.

Purposeful Outreach That Drove Global Buyer Engagement

To promote the sale of GE’s 435 assets, Apex deployed a tailored international marketing strategy, combining digital reach with targeted outreach to industrial buyers with known interest in large-format and heavy-duty equipment.

Outreach tactics included:

• Direct email campaigns to buyers in sectors such as energy, manufacturing, and heavy engineering
• Premium auction listings on Apex’s global platform and international syndication channels
• Social media campaigns showcasing key assets with strong visual appeal
• Outreach to known high-value bidders from past CNC and plant machinery sales

This approach produced strong visibility and global participation — with thousands of highly engaged buyers contributing to competitive bidding across all categories.

What This Project Demonstrates

• Apex can manage complex, high-volume closures with logistical precision
• Our global marketing capabilities attract qualified buyers for heavy industrial assets
• We deliver speed, compliance, and above-market value

Planning a facility closure or surplus equipment sale?
Let Apex Auctions turn your assets into opportunity — on time, and above target.

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