High-Value CNC Machinery Sold Across 5 Sites with Strong Global Engagement

When advanced manufacturing group Formaplex underwent a major restructuring, they turned to Apex Auctions to manage the sale of assets across five sites in Portsmouth, UK. With a wide variety of high-value CNC and manual machinery available — including 5-axis gantry VMCs, bed mills, autoclaves, and forklifts — the project required careful planning, market targeting, and seamless execution.

Apex developed and deployed a multi-channel outreach strategy to attract global buyers and deliver maximum return, while ensuring an orderly and timely clearance process across all sites.

Targeted Outreach Across Multiple Facilities

Given the scale and complexity of the closure, Apex focused on precision marketing to ensure strong interest from qualified industrial buyers. The campaign included:

• Email marketing to Apex’s database of buyers in CNC machining, aerospace, and precision engineering
• Enhanced asset listings on the Apex platform and affiliate networks
• Social media promotion to drive visibility across Europe and beyond
• Outreach to known buyers of similar high-end machinery, including past purchasers of FPT, HAAS, and Correa systems

This outreach resulted in exceptional traffic and buyer engagement, with thousands of visitors and over 150 active registrants.

Key Takeaways

• Apex is equipped to handle multi-site closures with strategic marketing and logistical control
• Our global buyer network enables above-market returns on high-value industrial assets
• Every aspect — from listing to clearance — is handled with care, speed, and transparency

Need support with a complex site closure or asset sale?
Apex Auctions is ready to deliver results.

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