Supporting CNH’s Facility Closure with Precision and Results

When CNH Industrial made the decision to fully close its Tracy-le-Mont facility in France, they were faced with the task of clearing nearly 600 industrial assets — including CNC machines, deep hole borers, robotic welding cells, gantry cranes, and tooling — quickly, safely, and profitably.

With a tight schedule and clear value expectations, CNH turned to Apex Auctions to manage the sale from start to finish. The result? A sale that achieved 98% sell-through, delivered 30% above market value, and cleared the site ahead of schedule without incident.

Targeted Campaigns That Reached the Right Buyers

To ensure strong global interest in CNH’s wide-ranging asset base, Apex launched a focused, multi-channel marketing effort designed to reach buyers with real intent.

Our campaign strategy included:

• Email marketing to engaged global contacts in heavy industry and fabrication
• Optimised asset listings promoted on Apex’s auction platform and partner sites
• Targeted social media advertising tailored by industry and geography
• Personal outreach to past buyers of high-spec CNC and welding machinery

These efforts drove thousands of visits and bids, creating a competitive bidding environment across all equipment categories.

Why It Worked

• Apex executes complex closures with confidence and control
• Our global buyer reach drives strong asset recovery across categories
• We handle the process end-to-end — from listing to clearance

Need a partner to manage your next closure or surplus sale?
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