High-Spec Machinery Sale Exceeds Expectations and Delivers Early Clearance

In April 2024, Apex Auctions was appointed to manage the voluntary closure of Axetious Ltd, a precision engineering business based in Portsmouth, UK. With 385 lots spanning advanced CNC machinery, tooling, and inspection equipment, the sale required a tailored approach to maximise asset recovery and ensure timely removal.

Key assets included a DMG DMU80 5-Axis Machining Centre, a large selection of Fanuc Robodrill VMCs, and Hardinge Bridgeport XR760 VMCs — equipment in high demand across the advanced manufacturing sector. Apex’s targeted strategy delivered both strong buyer interest and rapid execution.

Marketing Strategy Focused on High-Spec Value Recovery

Apex tailored its outreach to connect with the most relevant buyers across precision engineering and CNC machining industries. Key actions included:

• Targeted email campaigns aimed at buyers of 5-axis and Robodrill machines
• Featured listings and enhanced visibility on the Apex platform
• Digital marketing and social media outreach across UK and EU markets
• Direct engagement with known high-value buyers and previous purchasers of similar machinery

This targeted strategy ensured that premium equipment received the attention it deserved, resulting in high engagement and competitive bidding.

Conclusion

The Axetious Ltd. project demonstrates Apex Auctions’ ability to deliver results in high-value precision engineering environments. By combining focused buyer targeting, high-visibility promotion, and smooth operational execution, Apex ensured the closure exceeded both commercial and logistical expectations.

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