Strategic Presales and Full Auction Execution Drive Strong Asset Recovery Ahead of Schedule

In November 2022, Apex Auctions was appointed to manage the full closure of ATP Limited’s large-scale UK manufacturing facility in Northampton. The project involved over 500 assets and coordination with finance companies, requiring a structured, professional approach from asset valuation through to site clearance.

From the outset, Apex worked closely with stakeholders to ensure high-value items were identified and remarketed strategically. This included securing premium negotiated offers for 19 major lots ahead of the auction — a key move that delivered immediate returns and set the tone for a high-performing sale.

Blending Pre-Sale Strategy with Broad Market Exposure

To ensure the right buyers were reached for both presale and auction-stage assets, Apex deployed a hybrid strategy:

• Pre-sale negotiations with known high-value buyers to lock in premium deals ahead of the live auction
• Multi-channel digital marketing focused on attracting UK and EU-based manufacturing, engineering, and asset recovery buyers
• Direct contact with specialist buyers for niche machinery categories
• Asset-level promotion on Apex’s platform, affiliate channels, and through targeted eBlasts

This approach ensured sustained interest through all phases of the sale and enabled competitive bidding across the full asset list.

What Set This Project Apart

• Early engagement and buyer targeting enabled premium returns before auction day
• Apex’s blended sales strategy delivered value at every stage of the process
• Coordinating with financial stakeholders ensured smooth execution and compliance
• The result: maximum value recovery, full clearance, and zero disruption

Looking to handle a full site closure or working with finance-backed assets?
Trust Apex Auctions to deliver strategic, compliant, and profitable results.

If you’d like a valuation, our team is ready to assist with tailored advice.